Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith
Synopsis

Services represent a significant and growing portion of the modern economy, yet marketing them remains a mystery. Selling the Invisible serves as a guide for promoting the intangible. It outlines how to set up a marketable service company, and how that business can then be advertised and promoted.

Who should read these blinks?
  • Anyone who provides a service
  • Anyone who owns a service-based business
  • Marketing or advertising professionals
  • Anyone interested in marketing or advertising 
Who wrote the book?

Harry Beckwith had a successful marketing career before going on to become an influential speaker on sales and marketing topics. He gives lectures to employees at large national companies as well as to students at Ivy League universities, and is considered one of the best public speakers in his field. He has written five best-selling titles, including Selling the Invisible and Unthinking.

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