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Scarcity
Why Having Too Little Means So Much
Scarcity makes the compelling case for the amazing impact that the perceived lack of vital resources – whether time, money or even friendship – has on our lives. It builds its case from fascinating scientific research which reveals how the feeling of scarcity can influence our decision making and even change the way we perceive the world.
- Behavioral economists and students
- Policy makers
- Anyone struggling to get out of a rut, be it poverty, obesity or time management
Sendhil Mullainathn is a professor of economics at Harvard University, and a recipient of the MacArthur Foundation’s Genius Grant.
Eldar Shafir is William Stewart Tod Professor of Psychology and Public Affairs at Princeton University, where he specializes in inference mechanisms, judgement, decision making and other economic behavior.
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