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Rethinking Prestige Branding: Secrets of the Ueber-Brands
Wolfgang Schaefer and J.P. Kuehlwein
Rethinking Prestige Branding: Secrets of the Ueber-Brands by Wolfgang Schaefer and J.P. Kuehlwein
Synopsis

Rethinking Prestige Branding (2015) is your guide to the radically transformed world of prestige brands. These blinks explain how the practice of building a prestige brand has changed, what customers want today and what you need to do to make your brand a coveted object.

Who should read these blinks?
  • Marketing and branding professionals
  • Readers curious about how today’s brands got to where they are
  • Entrepreneurs looking to boost their brand’s growth
Who wrote the book?

Wolfgang Schaefer is chief strategy officer for advertising agency SelectNY. He has years of experience in developing global brand strategies for European, American and Asian markets. He is also the cofounder of Ueber-Brands Consulting.

JP Kuehlwein is brand director for Procter & Gamble and a lauded business leader, strategy expert and brand builder. He is a cofounder of Ueber-Brands Consulting.

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