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Purple Cow: Transform Your Business by Being Remarkable
Seth Godin
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Synopsis

These blinks explain why traditional marketing no longer works, and why to be successful you need to build Purple Cows, remarkable products and services that stand out of the crowd. They also explain how you can reach your target market once you’ve found your own Purple Cow.

Who should read these blinks?
  • Entrepreneurs
  • Marketing professionals and executives who believe that they can survive by not standing out of the crowd
  • Anyone interested in why traditional advertising no longer works
Who wrote the book?

Seth Godin is an entrepreneur, author and marketing guru. He has created such popular websites as Yoyodyne and Squidoo, and his previous notable works include Permission Marketing and Linchpin, both also available in blinks.

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