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The Myth of Fair Value (and How to Take Advantage of It)

By William Poundstone
13-minute read
Audio available
Priceless: The Myth of Fair Value (and How to Take Advantage of It) by William Poundstone

Priceless (2010) explores the psychological reasons behind the value and price we give to things. Through numerous experiments and case studies in pricing, the author explains how prices influence our purchasing decision and exposes companies that use pricing to increase profit.

  • People curious about pricing their products
  • Anyone interested in the psychology of value and price
  • Customers interested in reviewing their purchasing decisions

William Poundstone is the author of various nonfiction books, including Are You Smart Enough to Work at Google? and Fortune’s Formula.

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