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Pour Your Heart Into It

How Starbucks Built a Company One Cup at a Time

By Howard Schultz and Dori Jones Yang
15-minute read
Audio available
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz and Dori Jones Yang

Pour Your Heart Into It takes you on the enthralling journey of how Starbucks came to be a success story. It sheds light on its beginnings, reveals how the quick growth rate was possible and sets out to explain how businesses can learn from its strategies and principles.

  • Anybody interested in coffee company chains
  • Anybody interested in rapidly-growing companies
  • Anybody interested in brand development

Howard Schultz is an American businessman and Starbucks Chairman and CEO. From a modest background and the first person in his family to go to college, he grew the small coffeehouse into a billion dollar company. In 2007 he won the FIRST award for Responsible Capitalism.

Dori Jones Yang is an American author. She studied in Princeton and John Hopkins University.

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