Open in the App Open in the App Open in the App
Get the key ideas from

Play Bigger

How Pirates, Dreamers and Innovators Create and Dominate Markets

By Al Ramadan, David Peterson, Christopher Lochhead and Kevin Maney
10-minute read
Audio available
Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets by Al Ramadan, David Peterson, Christopher Lochhead and Kevin Maney

Play Bigger (2016) details strategies you can employ to break into any market successfully. Creating a new product isn’t easy but getting people to buy it is even harder. This book shows you how to pick the right market for your product by creating it yourself and making people take notice.

  • Business leaders with great ideas
  • Entrepreneurs looking for new ways to market products
  • People curious as to why Uber is so successful

Al Ramadan is a data scientist, category designer, and the cofounder of Play Bigger Advisors, where he coaches technology firms to help them dominate in their respective market categories.

Go Premium and get the best of Blinkist

Upgrade to Premium now and get unlimited access to the Blinkist library. Read or listen to key insights from the world’s best nonfiction.

Upgrade to Premium

What is Blinkist?

The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.

Discover
2,500+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Created with Sketch.