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Platform Scale

How an emerging business model helps startups build large empires with minimum investment

By Sangeet Paul Choudary
15-minute read
Audio available
Platform Scale: How an emerging business model helps startups build large empires with minimum investment by Sangeet Paul Choudary

A new kind of business has emerged during the last decade. Facebook, Airbnb, YouTube, Twitter have exploded in popularity – but what do these companies have in common? They’re all platforms: they gather millions of users and achieve billion-dollar valuations, but instead of products, they offer something very different. Platform Scale (2015) offers an insightful analysis of the mechanisms that drive this new platform business model, and how it achieves skyrocketing growth.

  • Business students eager to learn about the new economy
  • Aspiring entrepreneurs, interested in the do’s and don’ts of a platform strategy
  • Social media users curious about the secrets of their favorite platforms

Sangeet Paul Choudary is the CEO of Platform Strategy Labs. He has written for several leading publications such as TechCrunch, Forbes, Wall Street Journal and Wired.


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