Permission Marketing Book Summary - Permission Marketing Book explained in key points

Permission Marketing summary

Seth Godin

Turning Strangers into Friends and Friends into Customers

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What is Permission Marketing about?

Permission Marketing (1999) confronts the conflicts and challenges that modern marketers face in the digital age and offers a viable alternative. It explains how the advertising landscape is filling up and how this makes traditional advertising ineffective. The author suggests that smart marketers no longer simply interrupt consumers but invite them to volunteer their time and become active participants in the marketing process.

About the Author

Seth Godin is an influential marketing professional, entrepreneur and bestselling author. He has also founded several successful companies, including Yoyodyne and Squidoo. Aside from Permission Marketing, he has written 14 other books based on his professional experience, including Purple Cow and Tribes.

Table of Contents
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    What's in it for me? Learn how to do marketing better

    The world is constantly bombarding us with commercials, special offers, and advertisements. And, if you’re like most people, this constant influx of ads is nothing but an annoyance you learn to tune out.

    So, how can today’s marketers break through the babble and buzz to actually connect with potential customers? 

    Well, to start, they can stop interrupting. This is the idea behind permission marketing, my model of advertising that’s all about enticing customers to willingly hand over their valuable time. These blinks outline the theory and practice behind this bold new approach. Listen on and you’ll learn why the traditional modes of marketing no longer fly and how actually honoring peoples’ attention is the real key to making a lasting impact.

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    Key ideas in Permission Marketing

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    Who should read Permission Marketing

    • Anyone who works in the marketing field
    • Anyone interested in marketing or advertising
    • Anyone who freelances or runs a small business
    • Anyone hoping to found a start-up company

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