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Paid Attention: Innovative Advertising for a Digital World
Faris Yakob
Paid Attention: Innovative Advertising for a Digital World by Faris Yakob
Synopsis

How can you get people interested in your brand in an age of ad-blockers, vanishing attention spans and colossal consumer choice? Paid Attention (2015) discusses the fast-changing media landscape, and maps out strategies for success that reach beyond banner placement and pop-ups.

Who should read these blinks?
  • Advertising creatives and executives
  • Anyone interested in how digitization is changing consumption and attention
  • People puzzled by new concepts of communication and behavior
Who wrote the book?

Faris Yakob is the award-winning co-founder of Genius Steals, a global strategy and innovation consultancy. Paid Attention is his first bestselling book.


Original: ©Faris Yakob 2015. This summary of Paid Attention 2015  is published by arrangement with Kogan Page.

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