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Paid Attention
Innovative Advertising for a Digital World
How can you get people interested in your brand in an age of ad-blockers, vanishing attention spans and colossal consumer choice? Paid Attention (2015) discusses the fast-changing media landscape, and maps out strategies for success that reach beyond banner placement and pop-ups.
- Advertising creatives and executives
- Anyone interested in how digitization is changing consumption and attention
- People puzzled by new concepts of communication and behavior
Faris Yakob is the award-winning co-founder of Genius Steals, a global strategy and innovation consultancy. Paid Attention is his first bestselling book.
Original: ©Faris Yakob 2015. This summary of Paid Attention 2015 is published by arrangement with Kogan Page.
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