How can you get people interested in your brand in an age of ad-blockers, vanishing attention spans and colossal consumer choice? Paid Attention (2015) discusses the fast-changing media landscape, and maps out strategies for success that reach beyond banner placement and pop-ups.
Faris Yakob is the award-winning co-founder of Genius Steals, a global strategy and innovation consultancy. Paid Attention is his first bestselling book.
Original: ©Faris Yakob 2015. This summary of Paid Attention 2015 is published by arrangement with Kogan Page.
The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.Start free trial
Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.Start free trial