Paid Attention: Innovative Advertising for a Digital World
Faris Yakob
Paid Attention: Innovative Advertising for a Digital World by Faris Yakob

How can you get people interested in your brand in an age of ad-blockers, vanishing attention spans and colossal consumer choice? Paid Attention (2015) discusses the fast-changing media landscape, and maps out strategies for success that reach beyond banner placement and pop-ups.

Who should read these blinks?
  • Advertising creatives and executives
  • Anyone interested in how digitization is changing consumption and attention
  • People puzzled by new concepts of communication and behavior
Who wrote the book?

Faris Yakob is the award-winning co-founder of Genius Steals, a global strategy and innovation consultancy. Paid Attention is his first bestselling book.

Original: ©Faris Yakob 2015. This summary of Paid Attention 2015  is published by arrangement with Kogan Page.

Ever read 4 books in one day?
Now you can. Sign up for a 3-day free trial and feast your mind on 1,500+ insight summaries of the best nonfiction in the world.