Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage
David Meerman Scott
Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage  by David Meerman Scott
Synopsis

Newsjacking (2012) is about the best new way to get media attention – not by planning ahead but by reacting quickly and cleverly. These blinks not only explain how this new form of generating news works, but also how you can and should react to it, and how to use it to attain the best possible media coverage.

Who should read these blinks?
  • Marketers seeking alternatives to planned advertising campaigns
  • Emerging organizations keen to raise awareness on a shoestring budget
  • News readers interested in today’s changing media landscape
Who wrote the book?

David Meerman Scott is an international public relations and marketing expert, specializing in online news. An in-demand keynote speaker, Meerman Scott has also written several best-selling books, including The New Rules of Marketing and PR.

 

© David Meerman Scott: Newsjacking copyright 2012, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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