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Neuromarketing: Understanding the “Buy Buttons” in Your Customer’s Brain

Patrick Renvoisé & Christophe Morin
Neuromarketing: Understanding the “Buy Buttons” in Your Customer’s Brain by Patrick Renvoisé & Christophe Morin
Synopsis

By drawing from brain research and innovative marketing techniques, Neuromarketing (2002) offers insights into how we make buying decisions. Understanding the brain’s ancient decision-making processes will equip you with the tools necessary to close deals and motivate people.

Who should read these blinks?
  • Anyone in sales and marketing
  • People interested in how our brain affects our decisions
  • Those wanting to become more influential
Who wrote the book?

Patrick Renvoisé is co-founder and president of SalesBrain; during his career, he’s closed deals worth more than $2 billion.

Christophe Morin is also a co-founder of SalesBrain, as well as a marketing expert. He is currently pursuing a Ph.D. in Media Psychology.

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