By drawing from brain research and innovative marketing techniques, Neuromarketing (2002) offers insights into how we make buying decisions. Understanding the brain’s ancient decision-making processes will equip you with the tools necessary to close deals and motivate people.
Patrick Renvoisé is co-founder and president of SalesBrain; during his career, he’s closed deals worth more than $2 billion.
Christophe Morin is also a co-founder of SalesBrain, as well as a marketing expert. He is currently pursuing a Ph.D. in Media Psychology.
The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.Try Blinkist for free
Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.Try Blinkist for free