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Moonshot!

Game-Changing Strategies to Build Billion-Dollar Businesses

By John Sculley
12-minute read
Moonshot!: Game-Changing Strategies to Build Billion-Dollar Businesses by John Sculley

Moonshot! describes how new technologies have permanently changed the business landscape, where today’s customer is smarter and has more control. The book offers advice on how to become more competitive, through making an exceptional customer experience your main goal.

  • Aspiring entrepreneurs and managers
  • Anyone who wants to start their own business
  • Business owners looking to improve their customer experience

Entrepreneur, mentor and investor John Sculley was formerly the CEO of both PepsiCo and Apple. He has also written the book Odyssey: Pepsi to Apple.

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