Open in the App Open in the App Open in the App
Get the key ideas from


Game-Changing Strategies to Build Billion-Dollar Businesses

By John Sculley
12-minute read
Moonshot!: Game-Changing Strategies to Build Billion-Dollar Businesses by John Sculley

Moonshot! describes how new technologies have permanently changed the business landscape, where today’s customer is smarter and has more control. The book offers advice on how to become more competitive, through making an exceptional customer experience your main goal.

  • Aspiring entrepreneurs and managers
  • Anyone who wants to start their own business
  • Business owners looking to improve their customer experience

Entrepreneur, mentor and investor John Sculley was formerly the CEO of both PepsiCo and Apple. He has also written the book Odyssey: Pepsi to Apple.

Go Premium and get the best of Blinkist

Upgrade to Premium now and get unlimited access to the Blinkist library. Read or listen to key insights from the world’s best nonfiction.

Upgrade to Premium

What is Blinkist?

The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.

3,000+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

No time to

Pssst. Sign up to your secret to success: key ideas from top nonfiction in just 15 minutes.
Created with Sketch.