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Moments of Impact

How to Design Strategic Conversations That Accelerate Change

By Chris Ertel and Lisa Kay Solomon
15-minute read
Moments of Impact: How to Design Strategic Conversations That Accelerate Change by Chris Ertel and Lisa Kay Solomon

Moments of Impact gives leaders the tools to turn their boring meetings into environments that generate fresh, new, innovative solutions. It tackles every aspect of these conversations, from the environment to the attendees, and offers practical advice on how to make them as insightful as possible.

  • Anyone who facilitates meetings or conferences
  • Anyone who has ever fallen asleep during a meeting
  • Anyone who needs creative solutions to complex problems

Chris Ertel advises senior executives at Fortune 500 companies as well as NGOs and government agencies, and has been designing strategic conversations for over 15 years.

Lisa Kay Solomon teaches innovation at the MBA in Design Strategy program at San Francisco’s California College of the Arts.

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Moments of Impact

How to Design Strategic Conversations That Accelerate Change

By Chris Ertel and Lisa Kay Solomon
  • Read in 15 minutes
  • Contains 9 key ideas
Moments of Impact: How to Design Strategic Conversations That Accelerate Change by Chris Ertel and Lisa Kay Solomon
Synopsis

Moments of Impact gives leaders the tools to turn their boring meetings into environments that generate fresh, new, innovative solutions. It tackles every aspect of these conversations, from the environment to the attendees, and offers practical advice on how to make them as insightful as possible.

Key idea 1 of 9

Being able to lead great conversations is the most important leadership skill.

What is the most important quality in a leader? Is it her determination? Her creativity? Or maybe it’s her ability to rally her people together behind a common cause.

Actually, it’s none of the above. A good leader is defined by her ability to design strategic conversations; that is, helping others channel their creativity and finding great solutions to her company’s obstacles.

Among her most useful skills are the ability to plan a meeting and steer conversations.

Have you ever sat in a meeting or a two-day conference that promised to improve your skills, only to find yourself brought down by tedium and boredom?

While those meetings may have been meticulously planned, they missed one crucial thing: they didn’t pay attention to their audiences and didn’t help them work effectively.

As a leader, you want to organize and lead strategic conversations that make everyone’s work as satisfying as possible. It will allow you to guide your employees towards enlightening moments, great problem-solving strategies and newfound creativity.

Unfortunately, many leaders – even well established ones – never learned to properly lead a strategic conversation. Despite its usefulness, you won’t find courses that teach strategic conversations in most universities or other educational institutions.

For example, the authors recall a time when they received a desperate phone call from a senior executive who was planning a two-day conference. He had noticed about eight days before the actual event that, while he had planned the location and the topic, he had no idea how to successfully steer those meetings to generate potent discussions and the effective solutions.

Despite his top-notch education, he felt totally lost, and ended up having the authors fly out to help him prepare. After reading these blinks, you’ll have all the tools you need to design effective strategic conversations – and you won’t have to pay for anyone’s plane tickets.

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