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Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters

Linda J. Popky
Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters by Linda J. Popky
Synopsis

Marketing Above The Noise (2015) guides you through today’s marketing world, helping you separate useful advice from useless noise. Advising against jumping on the bandwagon and following all those hot new marketing trends, these blinks demonstrate that tried and true approaches to marketing are the best way to win over – and hold onto – customers.

Who should read these blinks?
  • Marketers and advertisers
  • Anyone tired of the latest technology trends in marketing
  • Leaders looking for dependable marketing approaches
Who wrote the book?

Linda Popky, the president of Women in Consulting (WIC), is a marketing consultant, speaker and author. With over 30 years’ experience in marketing, she’s worked with companies ranging from nonprofits to Fortune 500 companies such as PayPal and Sun Microsystems.

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