Make a Killing on Kindle Book Summary - Make a Killing on Kindle Book explained in key points
Listen to the Intro

Make a Killing on Kindle summary

Michael Alvear

The Guerrilla Marketer's Guide to Selling E-books on Amazon

4.4 (19 ratings)
13 mins
Table of Contents

    Make a Killing on Kindle
    summarized in 8 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 8

    Two myths you should ignore when self-publishing: that you must build an author platform and a social media campaign.

    You've finally finished writing your book and you're planning to self-publish – congratulations! Since you'll probably want to publish it as a Kindle e-book, it's now time to attract potential readers.

    But how are you going to do that?

    Many books and articles about self-publishing recommend that you follow the example of popular authors: in other words, spend months constructing a platform by getting people to subscribe to your blog and building a massive email list and Twitter following.

    But this is a myth: unless you're already a famous author with a loyal fanbase, this is not the best strategy for you.

    An author platform is the number of people following you – via social media, articles, email lists, and so on. However, in order to sell a lot of books using this platform, you need to have hundreds of thousands of followers.


    If you have a blog that contains an ad banner, the average clickthrough rate is three-tenths of one percent. Of these three-tenths, around four percent will buy your book.

    So, if your blog has 10,000 subscribers, only 30 of them will click on an ad for your book, and approximately 1.2 of them will actually purchase the book.

    Therefore, if you're a new author, with just a hundred or so fans, the author-platform approach simply won't work.

    The second myth is that you need a social media campaign to sell your Kindle book. In fact, using social media for this purpose is a waste of your time.

    While using social media is a good way attract followers, 90 percent of them don't own a Kindle device – in fact, just eight to ten percent of the United States' population own a Kindle e-reader.

    Therefore, spending a lot of time and effort attracting followers on social media won't lead you to your potential customers.

    So what can you do to attract readers to your book? As you'll see in the following blinks, there are several other tools you can use.

    Want to see all full key ideas from Make a Killing on Kindle?

    Key ideas in Make a Killing on Kindle

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is Make a Killing on Kindle about?

    How To Make A Killing On Kindle provides a simple step-by-step marketing strategy that will enable you to get your e-book onto Amazon's top-ten bestseller list (in your category) in a matter of weeks.

    Best quote from Make a Killing on Kindle

    You need hundreds of thousands of followers to make an author platform work.

    —Michael Alvear
    example alt text

    Who should read Make a Killing on Kindle?

    • Fiction and nonfiction e-book authors looking for higher Kindle sales
    • Anyone who wants to learn how to market e-books online
    • Anyone interested in e-book pricing

    About the Author

    Michael Alvear has 20 years of experience in media and marketing strategies, and has written and successfully sold several of his own e-books. His previous titles include From Text To Sex: How To Text Your Way To A Date Or A Hookup and The Flirty Text Message Helper: Witty Texts For Clever People.

    Categories with Make a Killing on Kindle

    Books like Make a Killing on Kindle

    People ❤️ Blinkist
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked

    Start growing with Blinkist now
    26 Million
    Downloads on all platforms
    4.7 Stars
    Average ratings on iOS and Google Play
    Of Blinkist members create a better reading habit*
    *Based on survey data from Blinkist customers
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 5,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial