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Make a Killing on Kindle

The Guerrilla Marketer's Guide to Selling E-books on Amazon

By Michael Alvear
13-minute read
Make a Killing on Kindle: The Guerrilla Marketer's Guide to Selling E-books on Amazon by Michael Alvear

How To Make A Killing On Kindle provides a simple step-by-step marketing strategy that will enable you to get your e-book onto Amazon's top-ten bestseller list (in your category) in a matter of weeks.

  • Fiction and nonfiction e-book authors looking for higher Kindle sales
  • Anyone who wants to learn how to market e-books online
  • Anyone interested in e-book pricing

Michael Alvear has 20 years of experience in media and marketing strategies, and has written and successfully sold several of his own e-books. His previous titles include From Text To Sex: How To Text Your Way To A Date Or A Hookup and The Flirty Text Message Helper: Witty Texts For Clever People.

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Make a Killing on Kindle

The Guerrilla Marketer's Guide to Selling E-books on Amazon

By Michael Alvear
  • Read in 13 minutes
  • Contains 8 key ideas
Upgrade to Premium Read or listen now
Make a Killing on Kindle: The Guerrilla Marketer's Guide to Selling E-books on Amazon by Michael Alvear
Synopsis

How To Make A Killing On Kindle provides a simple step-by-step marketing strategy that will enable you to get your e-book onto Amazon's top-ten bestseller list (in your category) in a matter of weeks.

Key idea 1 of 8

Two myths you should ignore when self-publishing: that you must build an author platform and a social media campaign.

You've finally finished writing your book and you're planning to self-publish – congratulations! Since you'll probably want to publish it as a Kindle e-book, it's now time to attract potential readers.

But how are you going to do that?

Many books and articles about self-publishing recommend that you follow the example of popular authors: in other words, spend months constructing a platform by getting people to subscribe to your blog and building a massive email list and Twitter following.

But this is a myth: unless you're already a famous author with a loyal fanbase, this is not the best strategy for you.

An author platform is the number of people following you – via social media, articles, email lists, and so on. However, in order to sell a lot of books using this platform, you need to have hundreds of thousands of followers.

Why?

If you have a blog that contains an ad banner, the average clickthrough rate is three-tenths of one percent. Of these three-tenths, around four percent will buy your book.

So, if your blog has 10,000 subscribers, only 30 of them will click on an ad for your book, and approximately 1.2 of them will actually purchase the book.

Therefore, if you're a new author, with just a hundred or so fans, the author-platform approach simply won't work.

The second myth is that you need a social media campaign to sell your Kindle book. In fact, using social media for this purpose is a waste of your time.

While using social media is a good way attract followers, 90 percent of them don't own a Kindle device – in fact, just eight to ten percent of the United States' population own a Kindle e-reader.

Therefore, spending a lot of time and effort attracting followers on social media won't lead you to your potential customers.

So what can you do to attract readers to your book? As you'll see in the following blinks, there are several other tools you can use.

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