The core principle of Little Bets is taking actions to discover, develop and test new ideas. Little bets start out small, then develop and are refined over time into potentially life-changing actions. Particularly valuable in times of uncertainty, small actions are cheap, low-risk and quickly put into practice, and are therefore massively helpful when undertaking any project.
Peter Sims is the co-author of the bestselling True North, which was deemed one of the best entrepreneurial advice books by the Wall Street Journal and BusinessWeek. His work has appeared in the Harvard Business Review, Fortune and TechCrunch, and he is a contributor to Reuters and Harvard Business Review blogs. He has spoken or advised at such organizations as Cisco Systems, Eli Lilly, Current Media, Molson Coors, Qualcomm and Frost & Sullivan.
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