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Let My People Go Surfing

The Education of a Reluctant Businessman

By Yvon Chouinard
13-minute read
Audio available
Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard

Let My People Go Surfing (2005) is an inspiring look at the popular outdoor gear company Patagonia, an organization that has shown the world that there is more than one way to operate a successful business. In these blinks, you’ll not only get to know the company’s history and its unique philosophy, you’ll also find out about why Patagonia has some of the happiest employees around and why people feel so good about buying its products.

  • Fans of Patagonia and its products
  • Readers interested in eco-friendly brands
  • Climbers, surfers and outdoor enthusiasts

Yvon Chouinard is the founder and owner of Patagonia, based in Ventura, California. He began his career by designing rock climbing tools before moving on to a variety of environmentally friendly and sustainable products for outdoor adventurers. He has also founded several initiatives and charities that support environmental causes.

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