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It’s Not the Size of the Data: It’s How You Use It
Koen Pauwels
It’s Not the Size of the Data: It’s How You Use It by Koen Pauwels
Synopsis

It’s Not the Size of the Data (2014) is a beginner's guide to designing, creating and adopting your own marketing dashboard, helping you uncover the links between campaigns and performance, and monitor progress with long-term goals in mind.

Who should read these blinks?
  • People who believe in the power of numbers and how they can inform logical decision making
  • Marketing innovators confident that they can benefit from data-driven marketing
Who wrote the book?

Koen Pauwels is an educator, consultant and specialist in marketing performance. He currently holds a professorship at Ozyegin University in Turkey and is the recipient of multiple awards, including the 2010 Google WPP Research Award.

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