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How To Create Products Customers Love

By Marty Cagan
15-minute read
Audio available
Inspired: How To Create Products Customers Love by Marty Cagan
Inspired describes the best practices of creating successful software products and explains the most common pitfalls and how to avoid them. The lessons are applicable in a range of product environments, from fledgling start-ups to large corporations.

  • Anyone interested in a behind-the-scenes view of how great software products are created
  • Anyone working or wishing to work in software product management
  • Anyone hoping to build innovative software products

Marty Cagan has been involved in defining and building some of the most successful products of our time at eBay, AOL and Netscape Communications. He is a founding partner at Silicon Valley Product Group, where he helps companies develop their product organizations and strategies to create great products.

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