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I is an Other

The Secret Life of Metaphor And How It Shapes The Way We See The World

By James Geary
16-minute read
I is an Other: The Secret Life of Metaphor And How It Shapes The Way We See The World by James Geary

I Is an Other demonstrates that metaphor is not just a literary tool but a fundamental way we have of discovering and making sense of the world. The author shows various ways in which metaphors are used in diverse fields, such as politics, economics, psychology, science, business and more.

  • Anyone interested in how metaphors are used by politicians and advertisers to manipulate us
  • Anyone interested in how companies and scientists can use metaphors to solve problems
  • Anyone interested in language and writing

James Geary is an American author who has written the New York Times bestseller The World in a Phrase: A Brief History of the Aphorism. He is the former Europe editor of TIME magazine.

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