Open in the App Open in the App Open in the App

Get key ideas from this and 2,500+ other books in just a few minutes

Get the key ideas from

I is an Other

The Secret Life of Metaphor And How It Shapes The Way We See The World

By James Geary
16-minute read
I is an Other: The Secret Life of Metaphor And How It Shapes The Way We See The World by James Geary

I Is an Other demonstrates that metaphor is not just a literary tool but a fundamental way we have of discovering and making sense of the world. The author shows various ways in which metaphors are used in diverse fields, such as politics, economics, psychology, science, business and more.

  • Anyone interested in how metaphors are used by politicians and advertisers to manipulate us
  • Anyone interested in how companies and scientists can use metaphors to solve problems
  • Anyone interested in language and writing

James Geary is an American author who has written the New York Times bestseller The World in a Phrase: A Brief History of the Aphorism. He is the former Europe editor of TIME magazine.

Go Premium and get the best of Blinkist

Upgrade to Premium now and get unlimited access to the Blinkist library. Read or listen to key insights from the world’s best nonfiction.

Upgrade to Premium

What is Blinkist?

The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.

Discover
2,500+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Ever read 4 books in one day?
Now you can. Sign up for a free trial—you'll get instant access to the biggest ideas from 2,500+ best-selling nonfiction books.
Created with Sketch.