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Hug Your Haters

How to Embrace Complaints and Keep Your Customers

By Jay Baer
12-minute read
Audio available
Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer

Hug Your Haters (2016) is a guide to using disgruntled customers to improve your business. These blinks explain why it pays to listen and respond to negative reviews and how you can turn your crabbiest customers into your biggest fans.

  • Social media specialists
  • Customer service professionals
  • Business owners

Jay Baer is a marketing expert and president of the global consulting firm Convince & Convert. He has advised some of the most iconic organizations in the world, including Nike and the United Nations, and is the author of five New York Times best sellers.

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