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The self-help classic from 1936 presents some basic rules for how to make a good first impression on people and win them over. Carnegie’s advice is backed up by anecdotes of famous people, such as former US presidents.

Who should read these blinks?
  • Anyone who wants to learn how to persuade others and make a good first impression
  • Employees, managers, consultants, teachers… basically anyone dealing with people
Who wrote the book?

Dale Carnegie (1888–1955) was an American speaker and consultant on communications and motivation. How to Win Friends & Influence People was the most successful of several books he published. It sold more than 15 million copies and is credited as being one of the first popular self-help books.

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