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How to Kill a Unicorn
Mark Payne
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How to Kill a Unicorn by Mark Payne
Synopsis

How to Kill a Unicorn (2014) is about how to approach innovative projects in a way that will make the outcome truly great – a sort of road map for innovation, filled with practical examples encountered by the consulting company Fahrenheit 212.

Who should read these blinks?
  • Big and mid-sized companies that want to boost innovation
  • Entrepreneurs curious about innovative projects
Who wrote the book?

Mark Payne is the cofounder, president and Head of Idea Development at the successful innovation consulting company Fahrenheit 212, which has offices in both New York and London. His firm has been called the “Epicenter of Innovation” by Esquire and his innovation advice has been featured in Fortune, Businessweek and Wired.

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