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How to Kill a Unicorn

How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market

By Mark Payne
10-minute read
Audio available
How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market by Mark Payne

How to Kill a Unicorn (2014) is about how to approach innovative projects in a way that will make the outcome truly great – a sort of road map for innovation, filled with practical examples encountered by the consulting company Fahrenheit 212.

  • Big and mid-sized companies that want to boost innovation
  • Entrepreneurs curious about innovative projects

Mark Payne is the cofounder, president and Head of Idea Development at the successful innovation consulting company Fahrenheit 212, which has offices in both New York and London. His firm has been called the “Epicenter of Innovation” by Esquire and his innovation advice has been featured in Fortune, Businessweek and Wired.


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