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How Brands Grow: What Marketers Don’t Know

Byron Sharp
How Brands Grow: What Marketers Don’t Know by Byron Sharp
Synopsis

In How Brands Grow, Byron Sharp tackles conventional marketing wisdom, disproving many of the conventional marketing myths with scientific facts and establishing some scientifically proven principles marketers should use.

Who should read these blinks?
  • Anyone working in marketing
  • Anyone interested in how science can affect marketing practice
  • Anyone who wants to know how advertising works
Who wrote the book?

Byron Sharp is a professor of marketing science at the University of South Australia. He has written over a hundred articles on research in marketing and focuses mainly on establishing empirical laws that can be used in marketing practice.

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