Hooked (2014) explains, through anecdotes and scientific studies, how and why we integrate certain products into our daily routines, and why such products are the Holy Grail for any consumer-oriented company. Hooked gives concrete advice on how companies can make their products habit-forming, while simultaneously exploring the moral issues that entails.
Nir Eyal is a writer, teacher and consultant who has long advised start-ups and other businesses on designing successful products. He is the founder of two start-ups, both of which have since been acquired, and he contributes regularly to magazines like Forbes, TechCrunch and Psychology Today.
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