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Hello, My Name is Awesome: How to Create Brand Names That Stick
Alexandra Watkins
Hello, My Name is Awesome: How to Create Brand Names That Stick by Alexandra Watkins
Synopsis

Hello, My Name is Awesome (2014) is about the most important decision a new business faces: choosing a brand name that will launch the company into the stratosphere where it belongs. You might think picking a name is straightforward, but you have a lot to learn! This is your guide to negotiating the snakes and ladders of the brand-naming process – and coming out on top.

Who should read these blinks?
  • Anyone who’s trying to come up with a great brand name
  • Anyone who wants to better understand branding
  • Business owners who suspect that their company name may be alienating potential customers
Who wrote the book?

Alexandra Watkins is the founder of the naming firm, Eat My Words, and a recognized expert on brand names.

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