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Guerrilla Marketing
Jay Conrad Levinson
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Guerrilla Marketing by Jay Conrad Levinson
Synopsis

Originally published in 1984, Guerrilla Marketing is a classic must-read for marketers. It explains how small firms with limited marketing budgets can still compete with bigger competitors by getting creative.

Who should read these blinks?
  • Anyone who wants to market effectively with a small budget
  • Anyone interested in the marketing practices that have emerged with the digital age
  • Entrepreneurs and marketing professionals
Who wrote the book?

Jay Conrad Levinson is known for coining the term “guerrilla marketing.” He has worked on successful marketing campaigns for the likes of Mercedes, Visa and Rolling Stone, and was also responsible for developing the iconic Marlboro Man.

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