Originally published in 1984, Guerrilla Marketing is a classic must-read for marketers. It explains how small firms with limited marketing budgets can still compete with bigger competitors by getting creative.
Anyone who wants to market effectively with a small budget
Anyone interested in the marketing practices that have emerged with the digital age
Entrepreneurs and marketing professionals
Who wrote the book?
Jay Conrad Levinson is known for coining the term “guerrilla marketing.” He has worked on successful marketing campaigns for the likes of Mercedes, Visa and Rolling Stone, and was also responsible for developing the iconic Marlboro Man.
Log in to Blinkist
By continuing, you indicate that you have read and agreed to our Terms of Service.