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Getting Real

The Smarter, Faster, Easier Way to Build a Successful Web Application

By Jason Fried and David Heinemeier Hansson
15-minute read
Audio available
Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application by Jason Fried and David Heinemeier Hansson

Getting Real (2011) offers a comprehensive breakdown of the challenges facing entrepreneurs in the market for web applications. These blinks are full of hard facts and solid advice about what to do and not to do when starting your new app business.  

  • Developers, programmers and marketers
  • Entrepreneurs eager to develop a “big idea” app
  • Managers looking for optimal ways to organize teams

Jason Fried is a co-founder of 37signals, a web development company.

David Heinemeier Hansson is a partner at 37signals and the creator of the Ruby on Rails programming framework.

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