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Fusion

How Integrating Brand and Culture Powers the World’s Greatest Companies

By Denise Lee Yohn
16-minute read
Audio available
Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies by Denise Lee Yohn

Fusion (2018) advises businesses to bring together two corporate realms that are often regarded as separate: brand and culture. If fused into one, these two areas can create a new and powerful driving force in any business.

  • Managers, business experts and consultants
  • Branding and human-resources employees
  • Leaders curious to know how strong culture can propel a business to new heights

Denise Lee Yohn, a brand-building and brand-leadership expert, is a business consultant, keynote speaker and influential business author. A regular contributor to Harvard Business Review and Forbes, she is also the author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest.

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