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How Today’s Smartest Businesses Profit by Giving Something for Nothing

By Chris Anderson
15-minute read
Free: How Today’s Smartest Businesses Profit by Giving Something for Nothing by Chris Anderson

Free (2010) explains how, with the advent of the digital marketplace, our understanding of traditional economics is turned on its head. It shows how twenty-first century business has changed in an unprecedented way, and how in order to succeed we need to totally rethink our understanding of the flow of money. It explains why we need to let go of our old beliefs and accept this new business model, where free must be the starting point. Most importantly, the author shows how there are still plenty of ways to make money from ‘free’.


  • Anyone wanting to see the workings behind various free offers
  • Anyone interested in consumer psychology
  • Anyone who wants to understand how the digital revolution is changing the concept of “free”
  • Anyone wanting to know the best way to use the concept of “free” in their own business

Chris Anderson is the author of three successful business books, has been editor in chief at Wired Magazine and editor at The Economist, and is also an enthusiastic entrepreneur. Passionate about remote-controlled technology and hardware, Chris founded an open-source 3D robotics company, for which he famously offers the instruction manuals free online. In 2007, Time Magazine named Chris as one of the Top 100 thinkers. He lives in Berkeley, California, with his wife and five children, with whom he spends his weekends trying to build flying robots!

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