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Pitch Like Hollywood (2022) uncovers the secret ingredients behind the successful techniques used to pitch films and TV shows in Hollywood. Luckily, it doesn’t matter what industry you work in – the principles behind the Hollywood pitch can be universally applied. By harnessing the power of storytelling and the psychology of persuasion, you can pitch literally anything to anyone.

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Peter Desberg is professor emeritus at California State University, as well as being a practicing psychologist. He’s written 23 books over his career, and has provided pitching consultation for corporations like Apple, Toyota, and Boeing.

Jeffrey Davis is a professor of screenwriting at Loyola Marymount University. He’s also a writer and producer, having made advertisements for big names such as Dell, Toyota, and Honda.

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Stealing Fire (2017) explores the controversial and exciting pursuit of altered states of consciousness. From tech entrepreneurs to BASE jumpers, meditators to festival-goers, it takes readers on a whirlwind tour of the revolutionary nonconformists trying to change the way they experience the world.

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Steven Kotler is a New York Times best-selling author who specializes in human performance. He’s been nominated for two Pulitzer Prizes and has appeared in over 100 publications, including the Atlantic and the Harvard Business Review. His other books include The Rise of Superman, Bold, and The Art of Impossible.

Jamie Wheal is the founder of the Flow Genome Project, an international organization that researches human performance. He has given talks at Stanford University, Imperial College London, and the United Nations. Wheal is also the author of Recapture the Rapture.

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Show Your Work! (2014) is your guide to becoming findable. It’s about leveraging your network instead of wasting time “networking” in the traditional sense. Filled with actionable advice, it shows how to let others into your process by being productive, open, and generous – and outlines the benefits you’ll receive in return.

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Austin Kleon, a writer and visual artist, is a best-selling author of four books, including Steal Like An Artist and Keep Going. He's also a newspaper blackout poet. Kleon has spoken about creativity in the digital age for organizations like Pixar, Google, SXSW, TEDx, and the Economist, and his work has been featured in the New York Times and the Wall Street Journal.

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The Pirate’s Dilemma is an examination of the pirate spirit, its rejection of authority, and the profound ways that this philosophy has changed the world for the better. By adopting the pirate spirit, individuals and businesses have a chance to use open-source methods in order to survive, flourish and be a positive influence in the inevitable shift towards an economy in which seemingly anything can be copied.

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Matt Mason is a former pirate radio DJ and founding Editor-in-Chief at the music magazine RWD. In addition to writing for various publications, such as Vice and The Guardian, Mason also writes and produces numerous comics, screenplays, apps, TV series, recordings and advertising campaigns.

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Abundance explains why our current predicament is not as gloomy as we believe it to be and presents a compelling case for ways in which we could have a future marked by abundance and not scarcity. It takes readers on a whistle-stop tour of transformative technologies, their key players and a glimpse of how these technologies could be employed to solve many of the resource problems we face today. Above all, this book reminds readers that it’s an interesting and exciting time to exist.

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Peter H. Diamandis is an American engineer and physician and founder of the XPRIZE, an incentive prize awarded to foster innovation and creative solutions to humanity’s greatest problems. He’s also the co-founder of the Singularity University, which aims to educate people on the potential impact of cutting-edge technology from its key location in Silicon Valley.

Steven Kotler is an American author and journalist who has written articles for a wide range of magazines from The New Yorker to Wired. His work is often characterized by the clash between culture and science, and he frequently draws on his knowledge of academic work from neuroscience, psychology and evolutionary theory.

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The Practice (2020) is a handbook for both creative professionals and creatives looking to professionalize. Author Seth Godin busts the myths that creatives are lone geniuses and creativity can’t be taught and offers practical tips and insights for bolstering creative confidence and deepening creative practice.

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Seth Godin is a writer, entrepreneur, podcaster, and teacher, as well as a world-renowned expert on creativity and creative entrepreneurship. He’s the author of 19 best-selling books, the founder of the acclaimed Akimbo workshop platform for creatives and entrepreneurs, and the globally popular 30-day altMBA course.

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No Rules Rules (2020) sets out the principles of Netflix’s unique company culture, based on employee freedom and responsibility, and optimized for maximum innovation. In doing so, it charts the incredible journey of Netflix, a start-up fairytale.

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Reed Hastings is the cofounder and co-CEO of Netflix, as well as a software developer. Erin Meyer is a professor at INSEAD and the author of The Culture Map, in which she shows how to successfully do business across international borders.

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To Pixar and Beyond (2016) tells the story of how Lawrence Levy and Steve Jobs turned an unknown and struggling computer imaging company – Pixar – into an animation studio worth billions of dollars. Along the way, the company faced numerous internal and external challenges, tackling each with creative and strategic decisions that ultimately led to its success.

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Lawrence Levy is a Harvard Law School graduate who started his career at Silicon Valley’s largest law firm, Wilson Sonsini Goodrich & Rosati. He later became an executive at Electronics for Imaging, a color desktop publishing start-up, and in 1994, he joined Pixar as its executive vice president and chief financial officer. In 2003, Levy cofounded Juniper Foundation, an organization that promotes traditional meditation practices for the modern world.

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The Reality Game (2020) sheds light on the murky world of “computational propaganda” – political manipulation using digital tools. Samuel Woolley argues that fake news, viral conspiracy theories, and Twitter bot armies don’t just sow confusion and discord; in his view, they also subvert the democratic process. That means it’s high time we fought back and reclaimed our digital space from today’s unaccountable mega-platforms.

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Samuel Woolley is an assistant professor in the School of Journalism at the University of Texas at Austin. He specializes in the study of politics, persuasion, and social media. Wooley cofounded the Computational Propaganda Project, an interdisciplinary research initiative that explores digital politics. He is also the founding director of the Digital Intelligence Lab and has written about computational propaganda for Wired, the Atlantic, Motherboard, TechCrunch, Slate, and the Guardian.

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Against Creativity (2018) is a critical examination of the contemporary notion of creativity. This counterintuitive treatise proposes that the modern mandate to “be creative” might harbor hidden downsides.

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Oli Mould is a professor of Human Geography at the University of London. His previous work, Urban Subversion and the Creative City, examined the promise and limitations of contemporary social activist movements.

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The Age of Surveillance Capitalism (2019) provides a revealing look at just how committed companies like Google and Facebook are to tracking every one of your actions and selling that data to advertisers. Over the past few years, this business practice has become one of the most prominent worldwide, and the harmful effects it has on personal liberty and democracy are becoming more apparent.

Listed on The Guardian’s Best 100 Books of the 21st Century

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Shoshana Zuboff has a PhD in social psychology from Harvard University, as well as BA in philosophy from the University of Chicago. She is currently the Charles Edward Wilson Professor emerita at Harvard Business School. Her previous books include In the Age of the Smart Machine.

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This Could Be Our Future (2019) is a manifesto for a better tomorrow – a future world that isn’t ruled solely by money, but by all forms of value that humanity produces. Former Kickstarter CEO Yancey Strickler explains how our modern obsession with “financial maximization” has led society astray – bankrupting institutions, stifling innovation, and starving creativity – and what we can do to adjust our course.

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Yancey Strickler is a writer, entrepreneur, and public speaker. He is the cofounder and former CEO of Kickstarter, a crowdfunding platform for creative projects. Strickler has given talks at the Museum of Modern Art, in New York City; at the Sundance Film Festival; and at MIT. In 2015, he was recognized as a Young Global Leader by the World Economic Forum.

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The Creative Thinking Handbook (2019) breaks down how to successfully apply creativity to solve challenges in today’s business and professional world. Starting with confronting the habits that block effective problem-solving, Chris Griffiths and Melina Costi present a strategy for kick-starting creative thinking and sustaining it throughout your project, business, and career.

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Chris Griffiths is a leading expert on creative thinking and innovation. He has worked with Nobel Laureates, governments, and Fortune 500 and FTSE 100 companies. His company OpenGenius is behind Ayoa, a mind mapping and project management tool with over two million users.

Melina Costi is a business writer with a marketing management background. She co-authored The Positive Leader (2016) with former Microsoft Europe chairman Jan Mühlfeit. Griffiths and Costi’s first book together, Grasp the Solution (2011) climbed to number two on Amazon UK’s business chart.

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Unlocking Creativity (2019) is a guide to unleashing creativity in the workplace. Starting with the premise that all people are innately creative, it argues that the best way to unlock employee creativity isn’t to hire all-star creatives or restructure your businesses. Instead, the key is to dismantle the workplace mind-sets that are stifling the creativity of the people already in your midst.

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Michael Roberto is the Trustee Professor of Management at Bryant University in Rhode Island. He teaches business strategy, managerial decision-making, and leadership, and is the author of multiple books on those subjects, including Why Great Leaders Don’t Take Yes for an Answer.

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Humanity Works (2018) presents a critical examination of the future of work. Blending academic research with real-world examples, this forward-looking book explores how new technologies will augment human traits to transform even the most established industries.

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Alexandra Levit is a best-selling author, consultant and futurist dedicated to helping Fortune 500 companies remain competitive and agile in the changing landscape of work. Her published works include They Don’t Teach Corporate in College and syndicated columns in the Wall Street Journal and the New York Times.

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The Polymath (2019) explains how the hyper-specialization encouraged by society stifles people’s development, creativity and self-fulfilment. Instead, the book argues that everyone should nurture their polymathic capacities, and that educational and professional structures need to be reconfigured to reflect our innate human potential to think, learn and work across multiple fields and in varied ways.

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Waqas Ahmed is Artistic Director at The Khalili Collections, and is pursuing graduate studies in neuroscience at King’s College London. In addition, he has worked as a journalist and editor, and has traveled extensively.

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Full of practical tips, techniques and strategies for fostering creativity, Keep Going (2019) provides readers with a wide variety of ways to persevere in the face of difficulties with their creative work. While the text is written primarily with professional and non-professional artists in mind, the ideas are applicable to anyone whose job or pastime requires creativity.

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Austin Kleon is the New York Times bestselling author of Steal Like An Artist and Show Your Work! Together with Keep Going, these books form a trilogy that boasts more than a million copies in print and has been translated into more than two dozen languages. He is also a public speaker whose speaking engagements have included top-tier organizations such as Google and Pixar. In both his books and his public speaking, his work centers on promoting creativity in the modern world.

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The Creativity Code (2019) explores the growing capabilities of artificial intelligence and its recent venture into creative fields such as art, music and literature – previously thought to be exclusively human territory. Author Marcus du Sautoy takes us on a journey from the origins of our own creativity to a future of art-making algorithms in a quest to answer the existential question: Can machines be creative?

","aboutTheAuthor":"

Marcus du Sautoy is a British mathematician and author of the best seller The Music of the Primes (2003). On the strength of his writing about science, he was appointed to the Simonyi Professorship for the Public Understanding of Science at Oxford University, a post previously held by Richard Dawkins.

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Creative Superpowers (2018) is a one-stop guide to hacking your creativity, crafted by a crack team of high-flyers who’ve put their own advice into practice. Packed with useful tips and timely insights, this is the matchbox you’ve been looking for to spark those dormant creative fires.

","aboutTheAuthor":"

Laura Jordan Bambach is a digital designer and the cofounder of the British feminist organization SheSays.

Mark Earls is an award-winning author and sought-after marketing expert.

Daniele Fiandaca cofounded the consultancy firm Utopia, a leading authority on unlocking the creative potential of companies.

Scott Morrison is a marketing expert specializing in workflow and office atmosphere.

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The Creative Curve (2018) provides valuable insights into the true nature of talent. Using examples from scientific research, as well as anecdotal evidence from the careers of certified geniuses, these blinks explore whether creative success is the result of unique inspiration or something far more predictable.

","aboutTheAuthor":"

Allen Gannett is the CEO and founder of TrackMaven, a marketing analytics service that has worked with companies such as Home Depot, Microsoft and Honda. Garnett has been featured on Forbes magazine’s “30 Under 30” list of top young entrepreneurs and leaders, and has also contributed to FastCompany.com.

","buyOnAmazonUrl":"/en/books-purchase/the-creative-curve-en","author":"Allen Gannett","truncatedAuthor":"Allen Gannett","sourceAuthor":"Allen Gannett","url":"https://www.blinkist.com/en/books/the-creative-curve-en","browseUrl":"/en/app/books/the-creative-curve-en","previewUrl":"/en/books/the-creative-curve-en","readUrl":"https://www.blinkist.com/en/nc/reader/the-creative-curve-en","playUrl":"https://www.blinkist.com/en/nc/reader/the-creative-curve-en?play=1","readingDuration":18,"minutesToRead":18,"publishedAt":"2018-07-31T00:00:00.000+00:00","isAudio":true,"readCount":"5.7k","image":{"default":{"src":"https://images.blinkist.io/images/books/5b5e72cab238e10007a4bbb0/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5b5e72cab238e10007a4bbb0/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5b5e72cab238e10007a4bbb0/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5b5e72cab238e10007a4bbb0/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5b5e72cab238e10007a4bbb0/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5b5e72cab238e10007a4bbb0/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5b5e72cab238e10007a4bbb0/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5b5e72cab238e10007a4bbb0/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Money & Investments","sprite":"money-and-investments","slug":"money-and-investments-en"},"averageRating":4.6,"totalRatings":61,"categories":[{"id":"54788fef6439320008240000","url":"/en/content/categories/money-and-investments-en","sprite":"money-and-investments","slug":"money-and-investments-en","title":"Money & Investments","subtitle":"You work hard for your money, right? Let the experts show you how to make it work hard for you."},{"id":"50647d0ee4b08bcecce09449","url":"/en/content/categories/personal-growth-and-self-improvement-en","sprite":"personal-growth-and-self-improvement","slug":"personal-growth-and-self-improvement-en","title":"Personal Development","subtitle":"Looking to ditch your bad habits for good and become a winner at the game of life? You’re in the right place."},{"id":"5b868363b238e1000726ccb1","url":"/en/content/categories/creativity-en","sprite":"creativity","slug":"creativity-en","title":"Creativity","subtitle":"Wanna boost your creative energy? Find inspiration for some outside-the-box thinking."}]}]

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