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Fascinate

Your Seven Triggers to Persuasion and Captivation

By Sally Hogshead
19-minute read
Audio available
Fascinate: Your Seven Triggers to Persuasion and Captivation by Sally Hogshead

In Fascinate, author Sally Hogshead helps us realize our potential for fascination. By explaining in vivid language exactly how fascination works and how you can trigger it in others, Fascinate provides you, your company and your brand with the tools to fascinate. These “seven triggers of fascination” can help you to increase the odds of success, both in your personal life and in business.

  • Anyone who owns or works at a company interested in improving its reputation
  • Anyone who’d like to improve their own ability to fascinate others
  • Students of psychology interested in the concept of human fascination

Sally Hogshead is one of the leading marketers and advertising writers in the United States and develops marketing strategies for leading companies such as Starbucks and Microsoft. Hogshead graduated from Duke University and founded her own advertising agency when she was just 27 years old.


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