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Evergreen

Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving

By Noah Fleming
16-minute read
Audio available
Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving by Noah Fleming

Evergreen (2015) is about keeping your business fresh and staving off stagnation that threatens its survival. Fleming outlines a philosophy that puts customers at the center of a company’s strategy, challenges conventional business wisdom and offers concrete advice for building long-term profitability.

  • CEOs and marketing executives at small- and medium-sized businesses who want to rethink their customer relationships
  • Sales directors seeking new ideas
  • Start-up founders who want to build their business right

Noah Fleming is a strategic marketing expert. He blogs for Fast Company and contributes to The Globe and Mail’s business section. He’s one of just 36 people worldwide who’s accredited to teach Alan Weiss’s Mentorship Program and Growth Cycle.


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