Open in the App Open in the App Open in the App

Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving

Noah Fleming
Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving by Noah Fleming
Synopsis

Evergreen (2015) is about keeping your business fresh and staving off stagnation that threatens its survival. Fleming outlines a philosophy that puts customers at the center of a company’s strategy, challenges conventional business wisdom and offers concrete advice for building long-term profitability.

Who should read these blinks?
  • CEOs and marketing executives at small- and medium-sized businesses who want to rethink their customer relationships
  • Sales directors seeking new ideas
  • Start-up founders who want to build their business right
Who wrote the book?

Noah Fleming is a strategic marketing expert. He blogs for Fast Company and contributes to The Globe and Mail’s business section. He’s one of just 36 people worldwide who’s accredited to teach Alan Weiss’s Mentorship Program and Growth Cycle.

Ever read 4 books in one day?
Now you can. Sign up for a free trial—you'll get instant access to the biggest ideas from 2000+ best-selling nonfiction books.