Enough Book Summary - Enough Book explained in key points

Enough summary

John Naish

Breaking free from the World of Excess

4.2 (11 ratings)
18 mins

Brief summary

Enough by John Naish is a thought-provoking book that challenges the modern-day obsession with excess. It offers insights and practical tips on how to live a more fulfilling life by embracing the philosophy of enough.

Table of Contents

    Summary of 10 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 10

    Clever marketing tricks exploit our natural desire for more and more stuff.

    From a big-screen TV to a fridge packed with food, a fancy sports car to the many household appliances that you’ve only used once: the average citizen in Western societies owns or consumes an astonishing amount of stuff.

    The reason has to do with the legacy of our evolutionary history: in order to survive and develop as a species, human beings had to be eager to try out new things.

    Throughout most of human history food was scarce, and most humans weren’t getting enough. To compensate for this scarcity, our bodies evolved to eat as much as possible when food was available and store the energy when it wasn’t.

    Eventually, we learned that collecting and hoarding vast quantities of resources, like food, clothing or tools, would further help us survive times of scarcity.

    Another part of this legacy is a desire for both material and nonmaterial goods. Just like we collect material goods, we also collect as much information as possible: our ancestors had to be constantly aware of their surroundings and note every possible detail in order to survive.

    Our brains even reward us for our awareness with chemicals called opioids that make us feel good.

    And while this desire to collect information and things was advantageous for most of human history, today’s advertisers now know how to exploit these ancient mechanisms in order to motivate us to consume more than we actually need:

    They can, for instance, exploit our fear of scarcity by creating "limited editions,” thus tricking us into thinking that passing on a chance to buy now will mean losing out on a limited opportunity.

    Or they can exploit our desire to emulate society’s most successful members. In the past we would look to the strongest or best-fed members of the group as role-models. Nowadays we look to celebrities who we hope to become by buying the products they’re hawking.

    Clearly, the mechanisms that once ensured our survival are problematic in today’s world. Our following blinks will discuss this disconnect in more detail.

    Want to see all full key ideas from Enough?

    Key ideas in Enough

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is Enough about?

    Enough offers a scathing critique of the one rule that always seems to hold in Western societies: “more is always better.” With the help of compelling biological and psychological studies, Enough shows us how our obsession with “more” is actually the source of many of our woes, as well as what we can do about it.

    Best quote from Enough

    The consumerist promise of always a better option encourages us to believe that… something far more wonderful is just about to appear.

    —John Naish
    example alt text

    Who should read Enough?

    • Anyone interested in the connection between psychology, advertisement and society
    • Anyone who feels overwhelmed by the sheer amount of choice he or she has
    • Anyone who feels compelled to buy the newest toys and gadgets

    About the Author

    John Naish is a journalist for the London Times who writes about such topics as health, body and soul. He is also the author of Put What Where: 2000 Years of Bizarre Sex Advice.

    Categories with Enough

    Book summaries like Enough

    People ❤️ Blinkist 
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked these summaries

    4.7 Stars
    Average ratings on iOS and Google Play
    29 Million
    Downloads on all platforms
    10+ years
    Experience igniting personal growth
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial