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A Big-Brand Takeover of Sustainability

By Peter Dauvergne and Jane Lister
12-minute read
Eco-Business: A Big-Brand Takeover of Sustainability by Peter Dauvergne and Jane Lister

Eco-Business (2013) unpacks corporate sustainability initiatives to reveal a business model that has far more to do with profit and market share than earnest environmentalism. The tools and tactics described in these blinks allow businesses to cut costs and maximize profits, all in the name of the environment. Yet through firms’ collaboration with governments and NGOs, some corporate eco-initiatives can actually have a positive effect on the environment.

  • Business leaders looking to cut costs, increase efficiency and promote a “green” image
  • Policymakers curious about the real impact of corporate sustainability initiatives
  • Consumers wanting to know how their purchases affect the environment

Paul Dauvergne is a political science professor and the director of the Liu Institute for Global Issues at the University of British Columbia. He’s authored and co-authored several books, including Timber and The Shadows of Consumption: Consequences for the Global Environment.  

Jane Lister is a senior research fellow at the Liu Institute for Global Issues at the University of British Columbia. Her previous books include Timber and Corporate Social Responsibility and the State: International Approaches to Forest Co-Regulation.

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