Open in the App Open in the App Open in the App
Get the key ideas from

Do the KIND Thing

Think Boundlessly, Work Purposefully, Live Passionately

By Daniel Lubetzky
13-minute read
Audio available
Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately by Daniel Lubetzky

Do the KIND Thing (2015) passes along the valuable lessons the author learned while building his successful and ethical brand. These blinks guide you through the ten fundamental tenets of creating a business that benefits the individual and the world, and is prosperous too.

  • Entrepreneurs interested in making a positive impact with their brand
  • Anyone that doubts the possibility of a socially conscious and financially successful business
  • Business owners who want to create a brand that people trust

Daniel Lubetzky is a social entrepreneur. He is the founder of PeaceWorks and KIND Healthy Snacks, and his work in business has been recognized by the World Economic Forum, BusinessWeek and TIME magazine.

Go Premium and get the best of Blinkist

Upgrade to Premium now and get unlimited access to the Blinkist library. Read or listen to key insights from the world’s best nonfiction.

Upgrade to Premium

What is Blinkist?

The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.

Discover
3,000+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Join Blinkist to get the key ideas from

Do the KIND Thing

Think Boundlessly, Work Purposefully, Live Passionately

By Daniel Lubetzky
  • Read in 13 minutes
  • Audio & text available
  • Contains 8 key ideas
Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately by Daniel Lubetzky
Synopsis

Do the KIND Thing (2015) passes along the valuable lessons the author learned while building his successful and ethical brand. These blinks guide you through the ten fundamental tenets of creating a business that benefits the individual and the world, and is prosperous too.

Key idea 1 of 8

Being kind to yourself and the world is the first tenet of the KIND philosophy.

Author Daniel Lubetzky built his company, KIND, around the idea of a business that was both economically sustainable and socially impactful. His motto, of course, was “Do the KIND thing.” Let’s take a closer look at what kindness means to the author.

On one hand, kindness implies taking care of your own body by, for instance, eating healthy foods or using gentle cosmetics. KIND got started by releasing its line of KIND Healthy Snacks, which, instead of containing synthetic emulsions and pastes, are made from the finest whole nuts and fruits.

Doing the KIND thing is also about being kind to the world, a principle that shaped the author’s 1994 cooperative venture that brought Arab and Israeli innovators together to create a line of KIND products. KIND proved that a company can come up with production processes that help forge social change by building bridges between people, even those on opposing sides of a political conflict.

The philosophy behind KIND is to think in terms of “AND” instead of “OR,” so that opportunities arise that benefit not only oneself, but also the world.

Many people seem to think that a business will be either economically sustainable or socially impactful, as if these two models were mutually exclusive. But this isn’t the case. People should shift their perspective and take the stance that a business must be economically sustainable and socially impactful.

The philosophy of KIND can be applied by all sorts of entrepreneurs who want to challenge their assumptions about what is truly attainable, and build businesses that are both kind to themselves and to the world at large.

Key ideas in this title

No time to
read?

Pssst. Sign up to your secret to success: key ideas from top nonfiction in just 15 minutes.
Created with Sketch.