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Disney U

How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees

By Doug Lipp
10-minute read
Audio available
Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees by Doug Lipp

Disney U (2013) lays out the strategy behind the massive success of the Disney theme parks. By caring for their staff and providing them with the highest training, Disney ensures that their employees have the customer service skills necessary to create a truly magical environment. These blinks teach you how to implement Disney’s philosophy in your own business.

  • Workers and managers who want to unearth the secret to perfect customer service
  • Anyone seeking business inspiration from Walt Disney
  • People curious about what makes Disney theme parks so great

Doug Lipp helped create the first international version of Disney University in Tokyo Disneyland. He was also a mentor in Walt Disney World's corporate headquarters and worked under the founder of Disney University, Van France.


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