Difference Book Summary - Difference Book explained in key points

Difference summary

Bernadette Jiwa

The One-Page Method for Reimagining Your Business and Reinventing Your Market

12 mins

Brief summary

'Difference' by Bernadette Jiwa is a guide that helps individuals or businesses identify their unique value proposition and stand out from competition. It provides real-life examples and actionable insights for creating a meaningful impact.

Table of Contents

    Summary of 6 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 6

    If you want to be successful, you can't just be different – you've got to create difference.

    In the past, the path to creating, developing and marketing a product was straightforward.

    First, you had an idea: a new teapot. You'd develop your teapot, deciding on the curve of its handle, the color of its glaze. Then you'd try to start selling your teapot, targeting your advertising to areas or demographics where you might find some potential customers.

    But this kind of thinking doesn't work anymore. You can't just rely on your fantastic teapot eclipsing all your competitors. There are so many products available today that it's nearly impossible to truly make your teapot stand out!

    If you want to be successful, you've got to think in a new way. You can't just try to be different; you've got to create difference.

    Creating difference isn't about beating the competition but about doing something they've never done before. It's about reinventing your industry.

    You have to think about what people really need if you want to create difference. You have to solve a problem for them and truly make their lives better. A new shiny teapot alone won't do that.

    This means your creative process has to be different, too. Your product doesn't come first; what you need first is a truth. A truth about someone's problem. Then you think about solving that problem. Creating and launching the actual product comes at the very last, after this period of empathetic thinking. This is how you make your company stand out in an overcrowded market.

    Warby Parker, an eyewear retailer, found success by finding a truth about eyeglass wearers and solving it.

    The company founders realized that people who might not have hundreds of dollars to buy name-brand, stylish glasses still had the real desire to wear them. Yet there were no affordable options on the market for these customers.

    Warby Parker recognized this and became successful by solving this problem – creating stylish and affordable eyewear – for this market segment.

    Want to see all full key ideas from Difference?

    Key ideas in Difference

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is Difference about?

    In Difference (2014), author Bernadette Jiwa explains how you can stand out and stay competitive in today's riotous business world. To cut through the noise of advertising everywhere, you have to connect with people emotionally and offer them something more. This book shows you how!

    Difference Review

    Difference (2014) by Bernadette Jiwa is a thought-provoking exploration of how embracing uniqueness can lead to success in business and life. Here's why this book is worth reading:

    • It offers insightful perspectives on the importance of differentiating ourselves and our work in a crowded marketplace, empowering readers to stand out.
    • Through relatable stories and practical examples, the book showcases how embracing our differences can unlock creativity, innovation, and growth.
    • With its emphasis on embracing diversity and embracing what makes us unique, the book instills a sense of optimism and possibility that makes it anything but boring.

    Who should read Difference?

    • Entrepreneurs
    • Anyone interested in business or marketing
    • Anyone who wants to keep up with today's rapidly changing business world

    About the Author

    Bernadette Jiwa is an author and speaker who specializes in teaching businesses and entrepreneurs how to adapt marketing strategies for the modern age. Her book, The Fortune Cookie Principle, was a business bestseller on Amazon.

    Categories with Difference

    Book summaries like Difference

    People ❤️ Blinkist 
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked these summaries

    4.7 Stars
    Average ratings on iOS and Google Play
    31 Million
    Downloads on all platforms
    10+ years
    Experience igniting personal growth
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial

    Difference FAQs 

    What is the main message of Difference?

    The main message of Difference is that standing out and being unique is the key to success.

    How long does it take to read Difference?

    The reading time for Difference varies depending on the reader, but it typically takes a few hours. The Blinkist summary can be read in just 15 minutes.

    Is Difference a good book? Is it worth reading?

    Difference is worth reading because it provides valuable insights on how to differentiate yourself in a crowded marketplace.

    Who is the author of Difference?

    The author of Difference is Bernadette Jiwa.

    What to read after Difference?

    If you're wondering what to read next after Difference, here are some recommendations we suggest:
    • Stop Self-Sabotage by Dr. Judy Ho
    • A Passage to India by E. M. Forster
    • Born For This by Chris Guillebeau
    • She/He/They/Me by Robyn Ryle
    • The Monopolists by Mary Pilon
    • Make Your Mark by Jocelyn K. Glei
    • Mastery by George Leonard
    • Stem Cells by Jonathan Slack
    • Adaptive Markets by Andrew W. Lo
    • In the Realm of Hungry Ghosts by Gabor Maté