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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Difference summary
Bernadette Jiwa
The One-Page Method for Reimagining Your Business and Reinventing Your Market
12 mins
Brief summary
'Difference' by Bernadette Jiwa is a guide that helps individuals or businesses identify their unique value proposition and stand out from competition. It provides real-life examples and actionable insights for creating a meaningful impact.
Table of Contents
Difference
Summary of 6 key ideas
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Key idea 1 of 6
If you want to be successful, you can't just be different – you've got to create difference.
In the past, the path to creating, developing and marketing a product was straightforward.
First, you had an idea: a new teapot. You'd develop your teapot, deciding on the curve of its handle, the color of its glaze. Then you'd try to start selling your teapot, targeting your advertising to areas or demographics where you might find some potential customers.
But this kind of thinking doesn't work anymore. You can't just rely on your fantastic teapot eclipsing all your competitors. There are so many products available today that it's nearly impossible to truly make your teapot stand out!
If you want to be successful, you've got to think in a new way. You can't just try to be different; you've got to create difference.
Creating difference isn't about beating the competition but about doing something they've never done before. It's about reinventing your industry.
You have to think about what people really need if you want to create difference. You have to solve a problem for them and truly make their lives better. A new shiny teapot alone won't do that.
This means your creative process has to be different, too. Your product doesn't come first; what you need first is a truth. A truth about someone's problem. Then you think about solving that problem. Creating and launching the actual product comes at the very last, after this period of empathetic thinking. This is how you make your company stand out in an overcrowded market.
Warby Parker, an eyewear retailer, found success by finding a truth about eyeglass wearers and solving it.
The company founders realized that people who might not have hundreds of dollars to buy name-brand, stylish glasses still had the real desire to wear them. Yet there were no affordable options on the market for these customers.
Warby Parker recognized this and became successful by solving this problem – creating stylish and affordable eyewear – for this market segment.
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What is Difference about?
In Difference (2014), author Bernadette Jiwa explains how you can stand out and stay competitive in today's riotous business world. To cut through the noise of advertising everywhere, you have to connect with people emotionally and offer them something more. This book shows you how!
Difference Review
Difference (2014) by Bernadette Jiwa is a thought-provoking exploration of how embracing uniqueness can lead to success in business and life. Here's why this book is worth reading:
- It offers insightful perspectives on the importance of differentiating ourselves and our work in a crowded marketplace, empowering readers to stand out.
- Through relatable stories and practical examples, the book showcases how embracing our differences can unlock creativity, innovation, and growth.
- With its emphasis on embracing diversity and embracing what makes us unique, the book instills a sense of optimism and possibility that makes it anything but boring.
Who should read Difference?
- Entrepreneurs
- Anyone interested in business or marketing
- Anyone who wants to keep up with today's rapidly changing business world
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Difference FAQs
What is the main message of Difference?
The main message of Difference is that standing out and being unique is the key to success.
How long does it take to read Difference?
The reading time for Difference varies depending on the reader, but it typically takes a few hours. The Blinkist summary can be read in just 15 minutes.
Is Difference a good book? Is it worth reading?
Difference is worth reading because it provides valuable insights on how to differentiate yourself in a crowded marketplace.
Who is the author of Difference?
The author of Difference is Bernadette Jiwa.
What to read after Difference?
If you're wondering what to read next after Difference, here are some recommendations we suggest:
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- Millennial Money Makeover by Conor Richardson
- Words on the Move by John McWhorter
- Maps of Meaning by Jordan B. Peterson
- Fast. Feast. Repeat. by Gin Stephens
- Buddhism – Plain and Simple by Steve Hagen
- When Genius Failed by Roger Lowenstein
- Workstyle by Lizzie Penny and Alex Hirst