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Design To Grow

How Coca-Cola Learned to Combine Scale and Agility and How You Can Too

By Davis Butler & Linda Tischler
10-minute read
Audio available
Design To Grow : How Coca-Cola Learned to Combine Scale and Agility and How You Can Too by Davis Butler & Linda Tischler

Design to Grow (2015) reveals how iconic brand Coca-Cola went from a small local soda company to one of the biggest and most innovative companies in the world. With these blinks, you’ll be able to ensure your company is both agile and scalable, no matter how big your endeavor is.

  • CEOs and leaders from businesses large and small
  • People interested in creating a recognizable scalable brand
  • Those of us who love Coca-Cola!

David Butler works at Coca-Cola where he is Vice President of Innovation and Entrepreneurship. He was named in Forbes magazine's “Executive Dream Team” in 2014.

Linda Tischler was a founding editor of Fast Company’s design website, where she still works. She has also written for Metropolitan Home and The Huffington Post.

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