{"id":"546b02403737310009020000","kind":"book","slug":"das-imperium-der-steine-de","title":"Das Imperium der Steine","subtitle":"Wie LEGO den Kampf ums Kinderzimmer gewann","subtitleHtmlSafe":"Wie LEGO den Kampf ums Kinderzimmer gewann","aboutTheBook":"

Die Blinks zu Das Imperium der Steine (2014) erzählen die Unternehmensgeschichte von LEGO. Sie beleuchten die schwere Krise, die das Unternehmen in den 90er-Jahren erfasste, und zeigen auf, wie es sich durch strukturierte und klug umgesetzte Innovationen wieder daraus befreien konnte.

","aboutTheAuthor":"

David Robertson arbeitete lange Zeit als Professor für Innovations- und Technologiemanagement an der Universität Lausanne und war zugleich als Berater für McKinsey tätig. Heute lehrt er an der Universität Pennsylvania.

Sein Co-Autor Bill Breen ist ein US-amerikanischer Unternehmer, der unter anderem auch The Responsibility Revolution und The Future of Management geschrieben hat, das 2007 von Amazon zum besten Business-Ratgeber des Jahres gewählt wurde.

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