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Curate This!

The Hands-On How-To Guide to Content Curation

By Steven Rosenbaum
10-minute read
Audio available
Curate This!: The Hands-On How-To Guide to Content Curation by Steven Rosenbaum

Curate This! (2014) reveals the different ways content curation is used today, why humans make the best curators and how you can use content to expand your audience.

  • Avid online readers interested in the secrets of content creation
  • Marketers wondering about how content creation relates to artificial intelligence
  • Bloggers searching for the right recipe to attract a greater audience

Steven Rosenbaum is an entrepreneur, author and content curator. He’s the founder of MTV News Unfiltered and a frequent speaker on media channels worldwide, including the BBC and TED Talks. Rosenbaum is also the author of the 2011 book Curation Nation, which focuses on how to curate in a world where consumers are themselves content creators.

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Curate This!

The Hands-On How-To Guide to Content Curation

By Steven Rosenbaum
  • Read in 10 minutes
  • Audio & text available
  • Contains 6 key ideas
Curate This!: The Hands-On How-To Guide to Content Curation by Steven Rosenbaum
Synopsis

Curate This! (2014) reveals the different ways content curation is used today, why humans make the best curators and how you can use content to expand your audience.

Key idea 1 of 6

Content curation requires a human touch.

The internet has grown to become an incredible resource, absolutely overflowing with information. Today, we can get the answer to any question we can think of through just a few clicks, right?

Well, it’s not always so simple. With so much information at our fingertips, it’s hard to cut through the unnecessary noise to find out what we really want to know.

In 2010, Google chairman Eric Smith revealed that five exabytes of information have been generated on the internet since 2003. That is a massive figure. After speaking at a conference that same year, however, Smith revealed that, as of 2010, the same amount of information is created every two days.

How can we possibly wade through this enormous sea of facts and figures to find the stuff we’re looking for? Well, machines have already been helping in this very pursuit for years. Techmeme and Mediagazer, for example, are two websites that automatically aggregate content.

This means that algorithms are used to snatch up headlines floating around the web to display on the site in order of popularity. New topics are moved to the top of the list when the algorithm reveals that they have become more popular than other topics.

But is it always best to read something simply because many others have read it? This doesn’t seem to leave much room for discovering new content. In these cases, we need something more powerful than a machine: the human mind.

The founder of Techmeme and Mediagazer, Gabriel Rivera, realized this himself, noting that readers weren’t just looking for what was popular online; rather, they were searching for what was truly newsworthy. Using machines to aggregate content is helpful up to a point. But to select, organize and present relevant content, we need a human curator.

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