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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Geoffrey A. Moore
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
Synopsis

Crossing the Chasm (1991) examines the market dynamics faced by innovative new products, particularly the daunting chasm that lies between early to mainstream markets.

The book provides tangible advice on how to make this difficult transition and offers real-world examples of companies that have struggled in the chasm.

Who should read these blinks?
  • Anyone working within the high tech industry
  • Anyone trying to enter a market with an innovative product
  • Anyone interested in how high tech products are adopted
Who wrote the book?

Geoffrey A. Moore is an author, consultant and venture partner. His other bestsellers include Inside the TornadoThe Gorilla Game and Living on the Fault Line.

Crossing the Chasm is derived from the author’s work as a high technology consultant in Silicon Valley. Originally, both the author and publisher assumed the book would be of interest to a mere niche group of people and would probably only sell some 5,000 copies. In fact it became a runway hit with over 300,000 copies sold. 

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