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Content Rules
Ann Handley & C.C. Chapman
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Content Rules by Ann Handley & C.C. Chapman

Content Rules (2012) is a guide to content publishing that’ll help you implement effective and sustainable strategies. Regardless of whether you’re a social-media novice or a web-savvy pro, these blinks will guide you through the ins and outs of web-based content tools and social media sites, while offering plenty of helpful content tips along the way.

Who should read these blinks?
  • Business owners looking to integrate content publishing into their marketing strategy
  • People hoping to harness the power of social media to reach huge groups
  • Creative professionals in any media who want to complement their skills with a flair for sales and marketing
Who wrote the book?

Ann Handley is the Chief Content Officer for MarketingProfs, a company that offers marketing resources and training to 442,000 subscribers. She is the author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, a Wall Street Journal bestseller.

C.C. Chapman is a marketing consultant who, in addition to creating DigitalDads.com, co-founded the marketing company The Advance Guard. His previous positions include VP of New Marketing for the design-marketing firm, Crayon.

[Ann Handley, C.C. Chapman: Content Rules] copyright [2012], John Wiley & Sons [Inc. or Ltd. as applicable] Used by permission of John Wiley & Sons [Inc. or Ltd. as applicable] and shall not be made available to any unauthorized third parties.

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