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Conscious Business

How to Build Value Through Values

By Fred Kofman
15-minute read
Audio available
Conscious Business: How to Build Value Through Values by Fred Kofman

Conscious Business (2006) pushes beyond conventional measures of success to show you how to create a dynamic organization based on core human values. You’ll learn why companies that empower employees to align their work with the values they hold dear are the companies that succeed in today’s marketplace.

  • People looking to make work more fulfilling
  • CEOs and managers wanting to create space for values in their organizations
  • Entrepreneurs who value more enlightened measures of success

Fred Kofman is the president and cofounder of consulting firm Axialent. He also wrote the book Metamanagement, and was in 1992 the “teacher of the year” at the Massachusetts Institute of Technology Sloan School of Management.

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