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The High Cost of Discount Culture

By Ellen Ruppel Shell
15-minute read
Cheap: The High Cost of Discount Culture by Ellen Ruppel Shell

Cheap is an investigation of the prices we truly pay for low cost items. It outlines the history of America’s obsession with finding bargains and cheap goods. Cheap also explains how humans are irrational, and how companies manipulate us into buying things we don’t need or even want. Our thirst for cheap products is hurting the entire globe; we need to educate ourselves, stand up and do something about it.

  • Anyone interested in the psychology behind bargain hunting
  • Anyone interested in consumerism
  • Anyone who wants to be a more mindful shopper

Ellen Ruppel Shell is a journalist and a professor of science journalism at Boston University. She’s a correspondent for the Atlantic Monthly, and has written two other successful books: The Hungry Gene: the Science of Fat and the Future of Thin and A Child’s Place: A Year in the Life of a Day Care Center.

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