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Campaigns that Shook the World: The Evolution of Public Relations
Danny Rogers
Campaigns that Shook the World: The Evolution of Public Relations by Danny Rogers
Synopsis

Campaigns that Shook the World (2015) tells the history of public relations through a series of groundbreaking campaigns, work that inspired a revolutionary shift in communications. These blinks will show you how to create a campaign that packs a serious punch and leads your company to success.

Who should read these blinks?
  • Public relations, advertising or media executives
  • People curious about public relations
  • People who love to learn about inspiring personalities
Who wrote the book?

Journalist Danny Rogers is a media and marketing expert, reporting for over two decades on communications issues. He has worked as an editor with publications such as Campaign, Media Week, PRWeek and Brand Republic Group.

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