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Campaigns that Shook the World
Danny Rogers
Audio available (mobile apps only)
Campaigns that Shook the World by Danny Rogers

Campaigns that Shook the World (2015) tells the history of public relations through a series of groundbreaking campaigns, work that inspired a revolutionary shift in communications. These blinks will show you how to create a campaign that packs a serious punch and leads your company to success.

Who should read these blinks?
  • Public relations, advertising or media executives
  • People curious about public relations
  • People who love to learn about inspiring personalities
Who wrote the book?

Journalist Danny Rogers is a media and marketing expert, reporting for over two decades on communications issues. He has worked as an editor with publications such as Campaign, Media Week, PRWeek and Brand Republic Group.

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