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Buyer Personas

How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business

By Adele Revella
15-minute read
Audio available
Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella

It’s hard to sell to people that you don’t know. Buyer Personas (2015) gives you the tools you need to truly understand your customers – their motivations, their quirks, their reservations – so that you can fine-tune your messaging to become a maximally effective seller.

  • Marketing executives
  • Company leaders who are looking for a product market
  • Anyone who wants to be a better communicator

Adele Revella is the CEO and founder of Buyer Persona Institute, and a leading authority on buyer personas. In addition to running the Institute, she is also a marketing and business leadership speaker, consultant, blogger and workshop facilitator.

 

[Adele Revella: Buyer Personas] copyright [2015], John Wiley & Sons [Inc. or Ltd. as applicable] Used by permission of John Wiley & Sons [Inc. or Ltd. as applicable] and shall not be made available to any unauthorized third parties.


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