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Built to Sell
John Warrillow
Built to Sell by John Warrillow

Built to Sell details key strategies for growing a small service company and preparing the business for a future sale. These blinks illustrate these insights by telling the story of Alex Stapleton, owner of a marketing agency, and his advice-giving friend Ted Gordon, who is a successful entrepreneur.

Who should read these blinks?
  • Anyone who’s interested in entrepreneurship
  • Business owners thinking about selling their company in the future
Who wrote the book?

John Warrilow has launched and sold four companies on his own. He also devised The Sellability Score, a tool which evaluates how attractive companies are to potential buyers. Fortune and Inc. magazines rated Built to Sell one of the best business titles of 2011.

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