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Built to Sell

Creating a Business That Can Thrive Without You

By John Warrillow
15-minute read
Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow

Built to Sell details key strategies for growing a small service company and preparing the business for a future sale. These blinks illustrate these insights by telling the story of Alex Stapleton, owner of a marketing agency, and his advice-giving friend Ted Gordon, who is a successful entrepreneur.

  • Anyone who’s interested in entrepreneurship
  • Business owners thinking about selling their company in the future

John Warrilow has launched and sold four companies on his own. He also devised The Sellability Score, a tool which evaluates how attractive companies are to potential buyers. Fortune and Inc. magazines rated Built to Sell one of the best business titles of 2011.


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